DistributionUFO Deal | A&R |
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Peter Casperson - CEO
Peter Casperson comments on distribution:
Digital
"As it became clear that digital distribution was going to be the future of music distribution, we were developing the United For Opportunity platform. UFO was in the front of the line when iTunes started accepting distribution deals with independent labels. We were equally as aggressive and early in setting up deals on a worldwide basis with the top download sites, allowing us to have direct deals across the globe and to create direct relationships with sites as they emerge.
"Now, thanks to that foresight and aggressive ingenuity, we have no middlemen. iTunes, Amazon digital, eMusic and Napster are all dealt with directly by our staff who work these outlets to our advantage for positioning and special programs on behalf of our select group of distributed artists/labels. We are a boutique digital aggregator as well as a distribution conduit for our roster of artists/labels."
Retail
"UFO has partnered with eOne for access to every retail outlet in the U.S., and distributes albums around the world through ADA Global. Our head of sales, Karen Macmillan, interfaces with eOne and ADA's sales organizations to maximize all retail sales opportunities."
Stage and Artist/UFO site sales
"We put tremendous emphasis for all music sales on the direct-to-fan experience. Whenever possible we try to drive the fan and potential fan to a branded artist site (either their own or a microsite on UFOmusic.com) in order to capture all possible information on the person buying music. Obviously this creates the opportunity for the artist to communicate with their fan. We also put a tremendous effort to drive potential fans to see a live performance, sign up for the artist's e-mail list, meet the band and buy product at the show. This is the best retail experience as it includes the live experience, a personalized moment with the artist and collecting fan info for future communication. This is also the best financial deal for the artist and serves to underwrite many a tour."
Our partners in distribution:
ADA Global
Read more about Peter
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