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Internet MarketingTour | Radio | Marketing Team |
We help artists with:
- Direct-to-fan sales campaigns
- Artist-branded email marketing
- Website hosting, design, and maintenance
- Lead generation marketing
- Social media management
- Street team coordination
- Graphic design
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Jana Fisher - Internet Marketing
"The advent of the Internet has leveled the playing field in the music industry by giving every musician an online platform. UFO helps artists to stand out in the online crowd through fresh and interactive content that keeps their fans involved and invested in their music."
A graduate from Stetson University in Deland, FL with a double major in Digital Arts: Sound and French, Jana Fisher specializes in online and social network marketing for artists and labels. She uses her knowledge of Photoshop, HTML, CSS, Javascript, video, and interactive technology regularly to keeps artists' web content fresh and interactive through frequent posting, contests, and updates. She uses the cutting-edge tools in the UFO arsenal to foster relationships between artists and their fans through exclusive, direct-to-fan sales campaigns where fans can buy a special bundle without ever leaving the artist's website. Fans are always kept up-to-date on the latest news and upcoming shows in their area through artist-branded email marketing, and new fans are added through lead generation marketing and blog outreach. Artists can keep track of the success of these campaigns through detailed analytics and reporting provided monthly. Additionally, Jana assists artists with hosting, designing, and maintaining their websites. Ever interested in building relationships between artists and their fans, Jana also heads up street team development for UFO - getting fans engaged and personally invested in the success of artists they care about. The UFO team has developed cutting-edge online protocol for street teamers to be able to promote their favorite artists from their own homes using the Internet.
In order to be able to deliver custom campaigns, special widgets, banner ads, and custom graphics, Jana uses the support of UFO's full-time graphic designer and programmer to deliver any needed digital asset in a timely fashion. "Having an in-house marketing team puts UFO at such an advantage," says Jana. "We don't have to deal with flaky Internet guys - every project is done by UFO staff who genuinely care about getting it done quickly and effectively." She is an active artist and performer in the NYC music scene.
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Nick Kroetz - Graphic Design
"They say to never judge a book by its cover - which is true - but a visually stimulating book cover is more likely to garner an impression that leads someone to pick up that book and peek inside. I love the challenge of translating an artist's voice into that visual stimulus that fuses artistry of music into a cohesive brand image."
Originally hailing from the live music capitol of the world, Austin, Texas, Nick Kroetz has sought out New York City as the only place that will satisfy both his desire for higher education, and urge to begin his career. Nick attends New York University with studies in Sociology and Business of Entertainment, Media and Technologies. Nick has worked as a graphic designer both at firms and freelance and has achieved various awards and notoriety in the arts throughout the years. With an eye for design and background in fine art, Nick develops unique and viral branding for UFO artists using photography, web design, and graphics.
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Joel Holtzman - Programming
Joel Holtzman grew up the son of a music studio owner in Manhattan's Lower East Side. Ironically, however, Joel would end up working for the Invasion Group through his technical rather than musical background. Introduced to web programming in 2000 at a small tech start-up in California, Joel eventually branched out and took on his own development shop in 2002. He has developed websites and web software applications ever since and his clients include an international base of small business. Joel joined the Invasion Group as the lead programmer and webmaster of UFOmusic.com in 2010 and tirelessly works to boost its sales power and overall functionality.
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