"Due to the volatile and ever changing nature of radio, we align ourselves with numerous radio promotion services specializing in every format. Due to the volume of releases we work, we have terrific relationships with all these independent companies. We offer comprehensive support to the genre-specific experts we hire case by case. In order to be effective in contemporary radio you have to have a strong working relationship with radio promotion experts who are motivated to develop artists with you over time and not just looking for a 8 week job. We know the good guys."
